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Shaping Iconic Destinations

Illustration of a modern multi-story building with a corner entrance, palm trees, a traffic light, and people walking on the sidewalk, with a street sign that reads Rodeo Dr.
Illustration of a modern multi-story building with a corner entrance, palm trees, a traffic light, and people walking on the sidewalk, with a street sign that reads Rodeo Dr.

The premier partner for luxury high street.

ABOUT

We operate one of the largest private holdings on Rodeo Drive. We now bring that capability to owners of trophy retail assets across the country's most valuable corridors.

Our team is comprised of professionals with institutional real estate backgrounds with decades of investing and operating real estate through cycles and from the luxury houses themselves.  We deliberately work with a select group of owners where we can dedicate resources and attention.

A RARE SPECIALISM

Institutional discipline and deep luxury brand expertise, applied to the irreplaceable corners that define a city.

FOR OWNERS AND INVESTORS

We are not only your manager, we are your thought partner.  We focus on maximizing value through NOI growth, leasing strategies, operational oversight, financial optimization, and construction / entitlement management.  We manage through periods of stabilization and through periods of transition.  

Your Asset is Our Asset

Dual fluency in real estate and luxury brands.

FOR BRANDS

More houses own their buildings now than at any point in this business. We curate tenancies, and steward relationships with the Maisons that define a destination, aligning the right brand with the right address. We support flagship buildouts from permitting through delivery, backed by the relationships those approvals require. We manage the asset without compromising the maison.

LUCERE AT A GLANCE

Operational discipline is the most overlooked value driver in this asset class.

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  $1B  

ASSETS UNDER MANAGEMENT

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  60+ 

YEARS OF OWNER-OPERATOR-MANAGER EXPERIENCE

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 48% 

NOI GROWTH
(5 YEAR CUMULATIVE)

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 100%

RECOVERY RATIO

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$50M 

CONSTRUCTION OVERSEEN

OUR PORTFOLIO

A selection of assets under Lucere’s management.

Home to Maisons including Cartier, Bulgari, Giorgio Armani, Goyard, Ralph Lauren, Boucheron and more.

LENS BY LUCERE

Our read on high street.

High Street’s New Era

MARKET INTELLIGENCE

Ownership of the most iconic corridors is changing at a pace this market has not seen in a decade.

Why curation is an operating discipline

COMMENTARY

The wrong neighbor costs more than a vacancy.

L.A.'s Staying Power Is in Luxury Retail

IN THE NEWS

Rodeo Drive is being rebuilt, and the capital following it is patient.

GET IN TOUCH